Cryptocurrencies and blockchain technology have an almost symbiotic relationship with the various social media channels that are currently available.
From forums, to Facebook and Telegram, here’s how the different channels should work together, so you can best deliver an effective community management blueprint.
Bitcointalk.org
Perhaps the most well-known crypto forum at present, this was a discussion board Satoshi first used to spread the word and expand the Bitcoin community.
It was also here that two large pizzas were traded for 10,000 Bitcoin in 2010. Since then, the forum sees an average daily post of around 8,000, and has an average page view of nearly 1.5 million per day.
Apart from being a platform to introduce your project to this group of blockchain enthusiasts, the forum is a gathering place for bounty hunters who perform tasks set out by you in exchange for a sum of your project’s token.
A massive collection of forums that are organized by interest groups (subreddits), which give users the opportunity to organize their information and share the latest news on blockchains.
As such, having a dedicated subreddit for your project will enable new content to be spread effectively with upvotes from “Redditors” and cross-sharing between subreddits.
Moderating is important, since it’s a forum where Redditors will ask questions when interesting news or developmental updates get shared.
The largest appeal for Twitter is how “scan-friendly” it is; tweets are designed in such a concise manner that users are able to track all their interests with just a glance of their notifications.
It’s a great tool to push announcements, since retweets from followers will appear on their followers’ feed.
Being part instant messaging, too, means users tend to expect a quick response to questions posted via the comments section. A well-crafted marketing strategy here will generate leads and add numbers to your community.
Medium
The choice publishing platform for crypto projects, since it’s extremely user-friendly. For new-ish crypto projects that already have an initial base on the other platforms, this is where projects are able to dive deep into their content and allow readers to have a greater comprehension of the project’s concepts.
Medium’s unique feature is its built-in algorithm, which pushes your content to other social networking platforms, and enables top stories to reach new audiences through prominent placement on Medium’s news feed.
Naturally, great content attracts readers, which you can push to follow your project on other channels and platforms as well.
LinkedIn has become the premier site in lending credibility to your project. Prospective supporters will head here first to check if the project’s business page is up, location of the HQ, and that all founders and advisors are listed.
Like Twitter and Medium, LinkedIn is also a great personal branding tool, allowing each person involved in your project to promote it through their personal accounts (i.e. LinkedIn Pulse and groups).
Telegram
For Chinese projects, it’s WeChat, and for Korean projects, it’s KaKao Talk, but the predominant English-language community channel is Telegram.
Telegram forms the backbone of a community, with a single group being able to accommodate up to 100,000 members. It’s a 24-7 beast where members expect instant answers and can be rather unforgiving when their expectations aren’t managed.
Usually the core of a project’s community, it’s also where live discussions about the project happen, and where admins have to be on standby to moderate and drive engagement.
The above channels set out the base strategy for any project looking to begin building and growing their community.
The key takeaway is that every channel is unique, but with an umbrella strategy that encompasses them all, you’ll achieve the ultimate goal of fostering a positive sentiment amongst community members.
Based in Singapore, Fabian is the Director of Community for BlockGroup.
