As you probably already know, personal branding is a great added dimension to any marketing and communications strategy.
Here are five of the most common questions we get asked about this topic:
- What is a personal brand?
A personal brand is a calculated, comprehensive and authentic image of a person, in the minds of a targeted group of people, in order to accomplish a definitive goal or set of goals.
People with the most effective personal brands utilize content, social media, email marketing, networking, and other means of interpersonal and mass communication to creatively portray their tangible attributes(e.g. current job, professional experience, education, portfolio, case studies) and intangible attributes (e.g. expertise, insights, thought leadership, sense of humor, inspiration), as well as experiences from their personal and professional lives.
- Who should build a personal brand?
Anyone who wants to create a legitimate competitive advantage for their company and/or career.
Within the blockchain space, this might include:
– Founders
– Executives
– Managers
– Advisors
– Investors
– Developers
– Marketers
Personal branding also serves the purpose of “putting a face to the name” of a company or organization, therefore making it more relatable and authentic.
- When should I start building my personal brand?
Yesterday. Seriously. The faster you get started, the faster you’ll see desired results.
- How can I make my personal brand stand out if I’m not already successful and well-known?
When you publish content (the backbone of a modern-day personal brand) at the intersection of your personal and professional attributes and experiences, your personal brand becomes inherently unique, since no one else has the same combination of your personal and professional attributes and experiences.
You don’t need to be successful and well-known to stand out. You just need to be different.
- What steps should I take to start building a personal brand?
First, you need a Strategy & Plan of Action, which includes everything from goals and objectives, to a target audience analysis, as well as content and channel strategies.
Once you’ve developed a working strategy, start implementing via creative content and scalable systems to expedite success.
Based in Tel Aviv, Josh is the Head of Marketing & Operations for BlockGroup.
