An immigrant from South Africa named Elon Musk created one of the United States’ most successful companies, Tesla Energy, by first creating an electric vehicle manufacturer called Tesla Motors.
It would ultimately be the devoted fan base of the Tesla cars which enabled the company to grow, and become what Tesla Energy is now: a renewable energy powerhouse that sells EVs, solar systems, batteries to tie it all together, and continuously new innovations.
Tesla Energy isn’t the success it is today purely because of the technology; there are plenty of competitors in the sector. What sets Tesla apart from other EV manufacturers, however, is its ardent customer base which it has cultivated from day one.
The success of Tesla is tied to its internal devotion to customer reputation, and to providing an excellent customer experience. In the same way Tesla was able to garner such an ardent fan base, it is possible for any blockchain company to do as well, as long as they commit to a few principles (which are outlined below).
One of the biggest hurdles to widespread adoption of blockchain technologies is its limited customer pool, relative to other technology companies. Globally, its estimated there are only 25 million active users on the blockchain — in a world of 8 billion people.
What this means is that, to achieve success and greater user adoption, it’s imperative for companies to commit to retaining its happy customers or users. The easiest way to do this is by ensuring you have happy customers who will continue to return, and spread the word about your product or service to others in their social circles.
(One of the easiest and most surefire ways to do this is to consistently create original, shareable content.)
Successfully maintaining happy customers is paramount to increasing the growth of any business, not just blockchain ones. If you can’t achieve growth, it becomes nearly impossible to establish any kind of legitimacy.
Without legitimacy in the marketplace, companies struggle to acquire new investors and keep their proverbial doors open. Who wants to invest in something which doesn’t produce customer retention or referrals?
To succeed in securing a loyal fanbase, consider the following:
1) Executive leadership requires superior knowledge of a product or service. Only a knowledgeable leader can inspire confidence in their employees.
2) Maintain a competent and experienced team. Build a team which you hired because of their knowledge base.
3) Carefully hire your customer experience personnel. Ensuring customers have the highest level of care starts in the hiring room. Hire people who are caring and patient for customer-facing roles.
4) Build brand loyalty by over-delivering; offer special deals to frequent users for your company. Offer unique and spurious AMAs on Telegram with founders
5) Utilize founders. Having a personality tied to the company brand was instrumental in catching the hardcore electric car owners.
6) Engage in thought spaces online, such as Reddit and blockchain forums; Twitter is a valuable resource for gaining media traction.
Snagging the hardcore crypto fan means paying attention to your actual customer’s buying experience. They want to feel like they are a part of something unique and enjoyable. Without this dedication, these types of customers will remain elusive.
Based in Los Angeles, Joe is the Director of PR & Marketing for BlockGroup.
